Why email marketing
With 41 million Internet users in UK alone, e-mail has become the most effective way of reaching your customers. If you are thinking of adding email marketing to your communication platforms but are deterred by the perceived start-up costs, or are unsure whether email marketing will provide enough of a return on investment, here is a list of most common benefits:
- It's Inexpensive
Traditional marketing is expensive but email marketing fits the tight budget, as there is no production, materials or postage expense. DIY nature of emails eliminates agency creative costs as well
- It's Effective
Email is proactive communication. You don’t wait passively for customers and prospects to come to you, the email reaches out to them. You can easily target your emails by source, interest, or list. It can single-handedly surpass the ROI (return on investment) of all other lead generation and customer retention programs.
- It's Everywhere
Email is part of many people's daily routine. It is a medium with an exceptionally large audience and allows recipients to immediately act on messages.
- It's Quick
Anyone can create and send compelling email newsletters, promotions, announcements or more. It takes only hours or a day as no agency or production time is required. Email communication generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service", or to "attend this event".
- It’s Measurable
The biggest advantage is that the results from email campaigns are very easily and accurately measured. Results are reported in terms of "opened", how many people opened your email, how many clicked on the links… so next time you can target only those who opened the last email or clicked on a particular link.
- It’s Easy
Depending upon the service, even if you have only basic experience of using computers, you can create and mange effective email campaigns easily. No special training required.
- It’s Green
Email marketing is massively green with almost no impact whatsoever on the environment. It's paperless and does not involve any "production" process. Don't want it, just delete it!.
Why e-@xon [
Visit dedicated website]
Not all email marketing solutions are the same. Some are very expensive others lack essential features.
e-@xon provides a total solution, feature packed yet affordable.
- Save Money
Sending email communications through e-axon is much cheaper than other solutions in the market. Prices are tailored to suite customer needs. There is no per email cost. Just pay a one time licence fee and use it as many times as you need.
- High Deliverability
We use the latest authentication technologies like SPF record, Sender Id, Reverse DNS and Domain Keys to ensure the email is delivered to target's inbox. It is not marked as spam or end up in junk mail folder.
- Email Marketing Made Easy
We believe everyone should be able to create an impressive email. The system is designed for business users in mind who might have little experience with computers. All it takes is some experience of using a modern text editor.
- Measure ROI
With e-@xon it is very easy to track where your money is going and what you are getting in return. e-@xon can track users to measure open rates, positive or negative responses and to correlate sales with marketing.
- Essential Customer Relationship Management
Use e-axon to reach your existing customers to build on existing relationship. Target prospects to show them what you can do for them, resulting in more business.
- Good Customer Support
Facing a problem using e-@xon, just give us a call, our team will work closely with you until it’s resolved.
e-@xon video tutorials